Fisher & Paykel
The Social Kitchen - Our Design Philosophy
The idea of the Social Kitchen underpins our design philosophy in developing flexible appliances that can be distributed throughout your kitchen and tailored to your individual lifestyle and needs. It is both a concept and a lived experience that connects people with food and design. The Social Kitchen draws on a deep understanding of patterns of use. The kitchen is no longer just a place where food is made. It is where we meet to talk about our day, where homework is done, where we engage and interact as families and friends.
Considered kitchens respect and reflect these patterns of use in their layout and in appliances that provide flexibility. That flexibility allows us to shift between the different requirements we have of our kitchens. By understanding the way kitchens are used we know what our customers are looking for in their perfect kitchen. They are looking for choices, for the freedom to create unencumbered by the restrictions of their appliance.